THE BIG ANNOUNCEMENT - MuscleGenes

It has been a grueling last 16-months in which Mark and I have committed much of our time into researching a very interesting and unique area. A chance meeting with a University of Oxford geneticist opened our eyes to the untapped potential that lay in analysing the genetics of muscle physiology and physical fitness, especially in relation to training and the effects of nutrition and supplements.

DID YOU KNOW THAT AROUND 50% OF THE VARIATION IN PHYSICAL FITNESS WE SEE BETWEEN INDIVIDUALS IS DUE TO THEIR GENETICS?

Wow we thought, if only we could harness that. We began to look at the genes underlying muscle physiology and fitness. We researched how differences in these genes can change an individual’s response to both training and nutrition. Throughout our research we constantly asked ourselves the following:

> Are there variations in particular genes that will alter how I respond to training?
> If so, can I find out what they are?
> And finally, how can I translate what I find out about my genes into something that is actionable to further enhance my achievements in the gym?

>> Introducing MuscleGenes
It’s with great pleasure that Mark and I can announce our new company MuscleGenes as a joint venture with University of Oxford DPhil Geneticist Dr. Stuart Grice and University of Birmingham PhD Geneticist Dr. Samantha Decombel.

So what do we do?

MuscleGenes is a unique offering where we examine YOUR DNA to identify YOUR UNIQUE PROFILE for a collection of the most highly researched and relevant fitness and body composition genes that our research identified.

Here’s the added value. We combine the results of your “Fitness Profile”, with what we have learnt about the impacts of training and nutrition to offer INDIVIDUALLY PERSONALISED training and nutritional recommendations that will help you to better achieve your desired goals!

This will not be a static process and as new research comes out we will be in a prime position to respond. We aim to combine the feedback from your progress to build a truly dynamic product that will revolutionise the fitness industry and an individual’s health.

We are initially selling a limited run of the MuscleGenes Genetic Test, which will include gene testing, fitness profiling and a personalised training/nutritional /supplements plan that we deem appropriate for your specific goal. Our lab is up and running... the testing kits have all been put together... the branding is complete... and we will soon be ready to roll!

Welcome to a new and exciting era for the world of fitness. An era where we can move towards a truly personalised approach to training and nutrition.

Welcome to MuscleGenes!

With our warmest regards,

The MuscleGenes Team

Dr. Dan Reardon, Dr. Stuart Grice, Dr. Samantha Decombel & Mark Gilbert

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